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SKeyes Center for Media and Cultural Freedom - Samir Kassir Foundation

Call for Proposals: Social Media Campaigns Against Hate

Tuesday , 09 January 2024
Ian Berry/CNN

The Samir Kassir Foundation (SKF) invites Lebanon-based civil society organizations (CSOs) and independent digital media outlets to submit proposals for developing and implementing multi-layered social media campaigns that demonstrate the struggle and the challenges of marginalized communities in Lebanon, and the impact of organized hate campaigns and stereotyping on their livelihood and well-being.


Background
: SKF is a non-governmental organization that works to defend media freedom, cultural diversity, and democratic values in Lebanon and the Arab world. SKF has been increasingly active in combatting hate speech and disinformation, which are being weaponized to promote fear, complacency, and reactionary political agendas. Marginalized groups in Lebanon are the most affected by hateful narratives. SKF launched a two-year monitoring program in 2021 to identify targets and perpetrators of hate speech in the media landscape and published the results in a comprehensive report in March 2023. The findings from the monitoring indicate that hate speech is an organized endeavor rather than an individual’s reaction to a situation or a people. There are engines that drive the propagation and expansion of hate and disinformation that target a certain character, group, or institution.

Objective: The objective of this call for proposals is to support CSOs and independent digital media outlets in Lebanon to conduct social media campaigns that address the struggles, challenges, misconceptions of one or more of the following marginalized groups:

  1. LGBTQ community
  2. Refugees
  3. People with disabilities
  4. Women
  5. Migrant workers


Each campaign should utilize existing research and evidence to expose and discredit the narratives that discriminate against marginalized groups and subject them to hate campaigns, ultimately for political goals. Applying organizations and media outlets must approach the topic using an innovative strategy that builds on lessons learned from previous experience and from existing research, and accordingly establish a narrative that would resonate with different audiences and influence public opinion. Conducting investigative journalism and research can be part of the groundwork and is an eligible expense; this however must be used to launch a comprehensive social media campaign and cannot alone be the outcome of the outlet’s work.

Eligibility: To be eligible for this call, applicants must meet the following criteria:

  • Be a digital media outlet registered in Lebanon, with a clear editorial policy and a commitment to ethical standards, or a registered civil society organization with a commitment to human rights and social equality
  • Have a proven track record of producing quality and independent journalism or impactful and strategic programming with a focus on social and political issues
  • Have a strong online presence and outreach, with a website, social media platforms, and a loyal and engaged audience
  • Consortia of CSOs and/or CSOs and media outlets, which satisfy the above criteria, are also eligible


Eligible proposals must demonstrate a clear vision and strategy for creating and launching a social media campaign that can effectively respond to the misconceptions and organized hate speech that impact marginalized groups in Lebanon.


Funding
: SKF will provide grants of up to $17,500 to selected applicants. The grants will be disbursed in two installments: 50% upon submission of the action plan and 50% upon submission of the campaign report.

Project Duration: The project duration is 3 months.

Program Start Date: February 1, 2024.


Application
: Applicants must submit a proposal, as outlined below, by email to sabdallah@samirkassirfoundation.org by January 18, 2023, using “SKF Social Media Campaign Grant” in the subject line, to ensure that the application will be reviewed:

  • The proposal must be maximum 4 pages, excluding the cover letter, and must contain the following sections:
    • Introduction: A brief overview of the media outlet, its mission, vision, and values, and its main achievements and challenges.
    • Context: A description of the current media landscape in Lebanon, with a focus on the coverage and discourse of one (or more) marginalized groups in Lebanon, and the gaps and opportunities for alternative narratives.
    • Objectives: A clear statement of the specific objectives and expected outcomes of the project, and how they align with the overall objective of the call for proposals.
    • Methodology: A detailed explanation of the methods and tools that will be used to create and promote the campaign, such as data collection and analysis, storytelling techniques, visualizations, platforms, etc.
    • Program activities: Describe the campaign activities that will help reach the objectives.
    • Budget: A breakdown of the estimated costs of the project, with budget notes where applicable (explaining how the calculation was made).


Selection
: SKF will review and evaluate the applications based on the following criteria:

  • Relevance: The extent to which the proposal addresses the objective and the context of the call for proposals and responds to the needs and interests of the target audience.
  • Quality: The extent to which the proposal demonstrates a high level of journalistic standards, creativity, and innovation, and uses reliable sources, data, and evidence.
  • Feasibility: The extent to which the proposal has a clear and realistic work plan, budget, and timeline, and the capacity and resources to implement the project.
  • Impact: The extent to which the proposal has a potential to generate positive and lasting change in the public perception and discourse on the marginalized group that the outlet would have chosen to cover.

 

SKF will notify the applicants of the results of the selection by January 26, 2024. Grants will be disbursed beginning of February 2024.

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